Privacy Policy

Last Updated: March 2026

ForecourtIQ ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect your information when you visit www.forecourtiq.co.uk or use our services.

We operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

ForecourtIQ is an AI-powered sales alert system designed specifically for car dealerships.

For any privacy-related enquiries:

Email: [email protected]

2. Information We Collect

a) Website Visitors

  • Name
  • Email address
  • Phone number
  • Company name
  • Information submitted via contact forms
  • IP address
  • Browser and usage data (via cookies)

b) Dealership Clients

  • Business contact details
  • Staff contact information
  • System configuration data
  • Usage and performance data

c) CCTV & AI Processing

ForecourtIQ integrates with dealership CCTV systems to detect potential customer presence on the forecourt.

Important:

  • ForecourtIQ does not sell CCTV footage.
  • We do not perform facial recognition, biometric identification, or individual customer profiling
  • CCTV data is processed solely for the purpose of generating sales alerts.
  • The dealership remains the Data Controller of CCTV footage.
  • ForecourtIQ acts as a Data Processor when processing dealership data.

3. How We Use Personal Data

We use personal data to:

  • Respond to enquiries
  • Provide demonstrations
  • Deliver contracted services
  • Improve system functionality
  • Send relevant business communications
  • Comply with legal obligations

We do not sell personal data.

4. Legal Basis for Processing

We process data under the following lawful bases:

  • Contractual necessity
  • Legitimate interests
  • Consent (where applicable)
  • Legal obligation

5. Data Sharing

We may share data with:

  • Cloud hosting providers
  • Technology and infrastructure partners
  • Professional advisers
  • Regulatory authorities where legally required

All third parties are contractually required to process data securely and in compliance with UK GDPR.

6. Data Security

We implement appropriate technical and organisational measures, including:

  • Secure cloud infrastructure
  • Encryption in transit and at rest (where applicable)
  • Access controls
  • Role-based permissions
  • System monitoring

No system can guarantee absolute security, but we take reasonable steps to protect all data processed.

7. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil contractual obligations
  • Meet legal requirements
  • Resolve disputes

CCTV footage retention is controlled by the dealership.

8. Your Rights

Under UK GDPR, individuals have the right to:

  • Access personal data
  • Request correction
  • Request erasure
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent

You may also lodge a complaint with the Information Commissioner's Office (ICO): www.ico.org.uk

9. Cookies

We may use cookies to improve website performance and user experience. You can manage cookie settings via your browser.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites.

11. International Data Transfers

ForecourtIQ may transfer or provide limited access to personal data outside of the United Kingdom where necessary for the development, maintenance, and support of our systems.

Where personal data is accessed or processed outside the UK, we ensure appropriate safeguards are in place, including:

  • Contractual agreements incorporating UK-approved International Data Transfer mechanisms
  • Confidentiality agreements
  • Data minimisation practices
  • Access controls and security restrictions
  • Processing strictly for authorised business purposes

We take reasonable steps to ensure that personal data transferred internationally is protected to a standard equivalent to that required under UK data protection law.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last Updated" date.